Brand Building

By the time you reach the Brand Building phase, the GAJ Services team will have helped you develop your value proposition, formulate a consistent message and define a clear plan for reinforcing your market position. GAJ Services will also have created extensive media and analyst contacts, trained and counseled executives, launched, executed flawlessly on your short-term plans and positioned your company's long-term strategy.

During Brand Building, you will shift gears and implement ongoing activities to continue building your market image. Ongoing success is a blend of consistency and opportunity. Brand Building helps you keep the lead-generation pump primed and shorten the sales cycle.

GAJ Services will develop and maintain media and analyst relations programs that foster business development and reinforce your company story. Speaking engagements and other opportunities from your comprehensive editorial calendar will keep you in front of the media and analysts. We will proactively seek print opportunities by pitching case studies or client reference stories. On the news front, we will work with your product development group and management team to publicize media opportunities, including product announcements, strategic alliances or major customer wins. As a guideline, we believe that issuing a meaningful press release every couple of weeks is extremely beneficial.

The GAJ team will continue to develop marketing materials that consistently communicate your market position, provide your sales team with valuable support materials and facilitate investment opportunities. These will include case studies, bylines and white papers.

GAJ Services typically stays on board for a minimum of 12 months post-launch. During Brand Building, GAJ Services will work with your team to cleanly transition responsibilities in-house or to another agency. The GAJ team can guide you through the agency selection process.