Launch
The Launch phase begins with an introduction
of your company to the media and thought leaders, such as industry
and investment
analysts. Our launch touring process, which contains two steps,
starts about four weeks before a press release is issued. The
first step focuses on meeting with industry thought leaders and
long-lead publications to pitch your company’s story. This
helps them understand your company’s value and the news
associated with the upcoming launch announcement.
The second step, shortly before the launch,
introduces your company to short-lead and online publications.
Each session
educates and informs reporters – delivering the information
they need to write complete and interesting stories about
the market, emerging market trends or an industry event.
The Launch phase ends with issuing a
significant and newsworthy announcement, generally a press
release. The goal is for
your company to receive the most visibility possible from
this announcement. All marketing activities at this point
will focus on a successful launch, including updating the
website, revising collateral and sales materials and focusing
advertising and/or direct marketing campaigns to reinforce
the launch event. A successful launch process will create
an easier lead generation process – increasing the
possibility of new opportunities and shortening the sales
cycle.
On release day, GAJ also facilitates
communication with company stakeholders, including customers,
investors, employees
and board members. We’ll warn you up front – launching
a company or offering under GAJ Services' guidance is exhausting.
However, launch week is payoff time and we believe the only
way to launch correctly is with a really loud buzz.
You've successfully launched. Now it's time to continue Brand
Building.
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