|
 |
 |
Positioning
Definition
Strong market positioning is the foundation of all marketing
activity and drives increased revenue generation and market valuation.
Positioning your company in the marketplace is the process of
creating an image about your company or offering that will continue
to reside in your customers' minds.
Positioning Definition, a strategic planning component,
is the first phase of the Business Rigor Market Entry offering.
It is designed to create and validate market positioning
while obtaining management approval for the initiatives and
investment required to reach your target customers effectively.
“Positioning” ideally
takes place as an exercise during Roadmap Building. This
is the
perfect time to focus
on positioning because your team can draw from the rigorous
market analysis that is performed during Roadmap Building.
The
next phase is Message
Development.
|
|
|
|
 |
Roadmap Building enables an organization to build a 36-month
strategic growth roadmap, including financials and metrics. |
|
| Operations
Planning helps Functional Owners ‘own ’ the
strategic roadmap by defining their tasks, major milestones
and metrics needed for the company to hit its financial
goals over the next 12 months. |
|
| Execution
Support offers coaching and ongoing support
with activities such as quarterly reviews. |
|
| Market
Entry includes a menu of support services to help
the organization reposition itself in the marketplace.
This includes a focused, fast-paced company launch program
to customers and the investment community. |
|
|
