Pre-Launch
During Pre-Launch, your company will become prepared effectively
to expand its image or to reposition itself in the marketplace.
The GAJ Services team will help you develop a quick-hits communications
plan that outlines the marketing communications activities (public
relations, analyst relations, web design, collateral, speaking
engagements, direct marketing, tradeshows, advertising, etc.),
budgets, milestones and metrics required to execute against your
company's growth objectives.
GAJ Services will help you to build the infrastructure
needed to create strong media and analyst relations programs
that
are critical for a successful launch. We will develop a customized
contact database of target publications and reporters, industry
analysts and, if required, influential investment thought
leaders. We will also develop a comprehensive editorial calendar,
which is a target listing of published print and online editorial
opportunities.
After the quick-hits communication plan is
developed, the Pre-Launch focus shifts to arranging launch tours
with both
the media and industry thought leaders. Approximately four
weeks prior to launch, we will begin meeting with these influencers
to help them understand your company's value and the news
associated with the launch announcement.
The strength of your
launch results depend on the amount of information we can
present about your company's offering,
your customers, and your implementation successes. During
Pre-Launch, GAJ Services will work with you and your customers
to develop key media materials, such as press releases, media
kit documents, white papers, bylines and case studies. We
will also organize other external communications, such as
speaking engagements and by-lines.
The most important benefit provided during this phase is
the time spent coaching the members of your company's executive
team on their roles in the launch and brand building functions.
It is also important for your marketing, corporate and investment
materials to convey a consistent company message. GAJ Services
can help you develop marketing materials which are outside
of the scope of traditional media relations, including website
design, advertising, collateral, sales presentations and
direct marketing or e-marketing campaigns. GAJ Services is
aligned with independent marketing firms that can provide
these types of marketing materials.
The next phase in Business Rigor Market Entry is Launch.
|
