Building the Baseline

Building the Baseline lays the foundation for Roadmap Building. To initiate the process, the GAJ Services coach and your internal project leader will be introduced to each other. Together, they will customize the best-suited work plan for your organization, which will outline major milestones in the Business Rigor process, deliverables and management reviews.

Roadmap Building combines our proven market assessment and business planning methodology with the tools to accelerate the process and the coaching to keep the process on track. At the beginning of the process, the project leader will be responsible for obtaining analysis inputs, such as customer data, product information and financial data, and any resources required for the Roadmap Building offering.

One of the first tools we use is the rights-of-passage exercise. It will help your management team maximize limited company resources by identifying the tough decisions surrounding its investment evaluation criteria. This is an essential Business Rigor exercise because it will give your organization an objective way to evaluate the opportunities that emerge during the planning process.

The second exercise is a baseline assessment that will help your organization evaluate its current offerings and activities. This will lay the foundation for market assessment and customer interviews. During the baseline assessment exercise, your organization will examine its current cost model and begin to clearly determine what it offers clients and how it makes money.

As Building the Baseline comes to an end, the project leader will develop a list of potential interviewees for Market Assessment. The GAJ Services coach and project leader will also review the strategic plan guidelines and customize the final deliverables outline for your organization.