Bridging the Gap

After market data is collected, the Bridging the Gap phase will prepare you to make end strategy decisions. This phase will begin with proprietary Business Rigor bridging exercises that help you weed through the data collected during the Assessing the Market phase. This will help your management team understand current realities and paint growth potential pictures. It will also enable your management team to reach logical conclusions about the appropriate growth strategy.

One bridging exercise is market positioning. Positioning is defined as “the pathway into a customer's mind.” Establishing a clear and unique market position is the foundation for accelerated company growth activities. During Bridging the Gap, you will learn what customers think when they hear your company's name, what they should think when they hear your name and how your company can most effectively transition to where it needs to be.

You will also begin building business growth strategies for channels, offerings, promotion, partnerships and resources. These strategies include initial financials and metrics for tracking progress. Bridging exercise form an initial draft of the strategic roadmap and give the management team a preview of the final plan.

The next phase in Business Rigor Roadmap Building is Defining the Roadmap.