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Defining the Roadmap

The Defining the Roadmap phase focuses on finalizing the strategic business plan. This will include finalizing execution metrics for roadmap implementation and defining how your organization will measure the success of its adopted strategies. Financials and major milestones will also be approved during this phase.

During Defining the Roadmap, the rights-of-passage exercise will be applied to any investment your team is considering. This will validate the rights-of-passage criteria and the Business Rigor recommendations. You will also develop an internal communications plan that outlines the next steps for your organization.

At the end of this phase, your management team will sign-off on the strategic 36-month roadmap. Your organization will then be ready to quickly move into our next offering – Business Rigor Operations Planning. During Operations Planning, Functional Owners will each develop a 12-month operating plan, which defines the "blocking and tackling" needed to meet the revenue goals. These plans will detail specific tasks, budgets, major milestones and metrics.


Roadmap Building
enables an organization to build a 36-month strategic growth roadmap, including financials and metrics.
Operations Planning helps Functional Owners ‘own ’ the strategic roadmap by defining their tasks, major milestones and metrics needed for the company to hit its financial goals over the next 12 months.
Execution Support offers coaching and ongoing support with activities such as quarterly reviews.
Market Entry includes a menu of support services to help the organization reposition itself in the marketplace. This includes a focused, fast-paced company launch program to customers and the investment community.

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